Axon Fredericton Canada Mental Health_Live action example1

Overview

In Canada police officers are often dealing with people who haven't committed any crimes, but instead are faced with mental health issues. The police aren't necessarily fully equipped to handle these situations. Axon's new AB3 body worn cameras allow police at the scene to live stream footage to a mental health professional. This allows the MHP to weigh in and offer advice to the officers in real time.

Use Case: Case study B2B used to sell product to other police units, but also raise awareness on issue

Axon Calgary_ Live action example2

Overview

In Durham, Ontario the Durham Regional Police Service were in the middle of a yearlong body worn camera pilot program. Eighty Axon cameras were outfitted during R.I.D.E. (reduce impaired driving everywhere), a program where officers were stationed at DUI check points, This video reveals the progress of the pilot and how body worn cameras have changed not only how Durham polices and the perception of the public on its policing, but its entire judicial process as a whole.

Use Case: As a case study and sales tool for Axon team.

My role

Storyboard

Assets

Creative Credits

Jillian B.- Producer
Ryan N. - Editor

Storyboard